Polar Bears are amazing creatures. Ones that sadly are losing their homes and disappearing right before our eyes. Coca-Cola and World Wildlife Fund (WWF) join forces for the second year to help protect the polar bear through a project called Arctic Home. Together, they are raising awareness and funds to help create a place where polar bears can thrive for generations to come. I wanted to help spread the word like last year because Coca-Cola and fans donated more than $2 million to WWF. Thanks to these donations, WWF has been able to move closer to its goal of creating a safe place for polar bears and local communities.
Arctic Home is an expression of Coca-Cola’s Live Positively philosophy, to make a positive difference in the world through sustainable business practices. With Coca-Cola’s 5-year, $2 million commitment we can make a difference. Over the past year, WWF has used donations to survey and assess polar bear population sizes and trends, map polar bear denning and breeding habits, research for a better understanding of sea-ice ecosystems, refine modeling processes to help predict future conditions, and engage local communities to help conserve and sustainably manage the high Arctic. Arctic Home will help advance WWF’s vision for an Arctic with stable ecosystems, viable populations of wildlife and a sustainable use of natural resources. This includes working with local residents to manage an area where the summer sea ice will likely persist the longest. This area—potentially covering 500,000 square miles—could provide a home for the polar bear while protecting the cultural and economic needs of local people.
Coca-Cola once again calls attention to the polar bear and its precious habitat by distributing two special-edition 12-ounce cans featuring the iconic mother bear and her two cubs. The polar bears are also featured on 20-ounce, 24-ounce and 1-liter bottles of Coca-Cola. The Arctic Home call-to-donate is highlighted on a variety of Diet Coke, Coke Zero, Sprite and Fanta bottles spanning from 12.5-ounce to 2-liter PET.
Here’s an easy method if you aren’t a Coca-Cola drinker.
By texting BEAR to 357357, people can make an individual donation of $5 toward WWF’s efforts to protect the polar bear’s home.
They also can make a donation of $10 or more online at www.ArcticHome.com. CocaCola will match all donations made by February 15, 2013, up to $1 million.
Share news about Arctic Home with your friends and family by using the hashtag #helpthepolarbears on Twitter, Facebook and Instagram.
While visiting Arctic Home you can see the polar bears and learn some great information about them. Take your kids to the site, mine loves watching them.
To learn more about this global partnership, visit www.worldwildlife.org/water/cocacola.
I reached out to Coca-Cola to help them spread the word again this year for Arctic Home. In return they sent me a gift bag with some great Polar Bear love inside. All opinions are my own. Thanks for helping the bears!