Mixify Tour Rolls Through Atlanta

More than 100 teens from across Atlanta joined Atlanta Falcons’ Wide Receiver, Devin Hester, at Centennial Park last week as part of the Mixify Tour for fun activities, demonstrations, tips and tools, music, and giveaways — all designed to educate teens about the importance of balancing what they eat and drink with what they do.

“Atlanta parents and their teens are busier than ever before, and finding balance—especially when it comes to diet and exercise—can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming—including from beverages—and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts.”

Mixify literally mixes it up with teens by engaging with them in authentic and fun ways. The teens in Atlanta walked away with some great prizes for participating. All while learning the Mixify message about balance. Some of the beverage industries leading makers are the reason behind this tour. They realize the importance of educating consumers about their products on a level that teens can understand and learn for themselves.

They had a silent disco, got to play a huge game of Blocks o' Balance, took a picture in front of the selfie wall, and so much more.

The Mixify Tour is taking their 25-foot food truck on the road to cities all over the country. The truck serves as the center of an event providing activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors to answer questions about balance, group fitness classes, music and ways for teens to share their balance mixes through social media. The teens in Atlanta look like they had a blast.