Raising Girls can be a challenge sometimes. We are emotional creatures at our deepest core. But when your daughter comes home and tells you that she has to put a dress on in order to be pretty, it will break your heart. Since the day she was born I (along with everyone around her) has always told her how beautiful she is. But for some reason our girls are becoming hard wired to think that make-up, clothing and being skinny is what makes you pretty.
Dove® research shows that it is still important for us to address girls’ anxiety about looks, as there is a universal increase in beauty pressure and a decrease in girls’ confidence as they grow older. Key findings from our latest research include:
• Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
• Only 11% of girls globally are comfortable using the word beautiful to describe themselves
• 72% of girls feel tremendous pressure to be beautiful
• 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
• More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic
SOURCE: Dove Research: The Real Truth About Beauty: Revisited
It’s time to break these molds and shatter these statistics. Teaching our girls from the moment they understand what it means to be a strong, intelligent your lady is not about what you’re wearing.
- Choose your words wisely – Our girls don’t always need to hear that they are pretty, beautiful or cute. It’s important to let them know that they are smart, clever and funny. If you are describing the other things that make her a great person she will learn to love herself that much more.
- Listen – Have you ever stopped to ask your daughter how she feels about that billboard or movie star? You’d be surprised to find out how even the youngest girls see things. The more you listen the more you’ll know what you’re dealing with.
- Everyone looks different for a reason – We have different skin colors, hair color and eye color. We are tall, short, curvy, skinny and round. We aren’t made from a cookie cutter so why should we look like we were all baked at the same time?
- Beauty is what we make it – To me beauty is DOING something beautiful. Volunteering, giving to charity or helping someone in need.
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Dove® is committed to inspiring all women and girls to reach their full potential. The Dove® Movement for Self-Esteem invites all women to join us in creating a world where beauty is a source of confidence, not anxiety. We have reached more than 9 million girls so far and with your help we can reach our target of 15 million by 2015. Download The Let’s Talk Toolkit so you can start the conversation with your daughters.
Each time you buy Dove®, you help us and our charitable partners provide inspiring self-esteem programming for girls. Dove supports partnerships with after-school programs, self-esteem building events and education resources.
This post is sponsored in part with Dove.